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Reducing Promotional Compliance Losses at a Leading Retailer

$500k savings for an alcohol retailer by ensuring compliance with promotions

This alcohol retailer sells promotions, such as beer towers, storefront displays and preferencial shelf location, to leading alcohol brands. These alcohol brands send out auditors to ensure each store is reflecting the promotion they have paid for, with any non-conformances allowing them to tear up any agreements. In one calendar year, this retailer lost over $700k in promotional revenue.

We helped to implement a daily promotional compliance store checklist that provided store managers with reference images of the promotions each day and required them to take a photo of their store before they opened. A Power BI dashboard was then monitored each day by head office to ensure each store had completed their promotional check.

By implementing this daily store compliance checklist system, this retailer reduced promotional compliance issues by a $500k; a 72% reduction in promotional non-conformances and a 10x return on investment on the overall cost of the project.

Testimonials

I loved working with Darcy during our partnership conversations between COMtrac and SafetyCulture. He's an intelligent operator and shows a great level of care towards customers in truly understanding the problems they are facing. Darcy is happy to lead the complex conversations and I'd highly recommend working with Darcy if you're facing challenges in the tech space.

Craig Doran, CEO at COMtrac

Darcy was great to work with. He became an expert in our product and worked as a genuine consultant during the sales process, ensuring we were designing great solutions that fit the customer need. Any business working with Darcy can expect an honest and intelligent approach and I'd be happy to endorse him.

Kevin Fitzgerald, Managing Director at Employment Hero

I worked with Darcy while my company (MyPass Global) was engaging in partnership with SafetyCulture. Darcy showed a great passion for really understanding the customer problems that we were trying to solve, and was an honest broker in trying to find a potential solution. He acts as a true consultant in the tech space and I would happily recommend him to any business looking to hire or work with him.