This alcohol retailer sold promotional placements — beer towers, storefront displays, preferential shelf locations — to leading alcohol brands. Brand auditors check stores and tear up agreements on non-conformances. In one year the retailer lost over $700k. We implemented a daily promotional-compliance checklist that gave store managers reference photos of the day’s promotions and required a photo of their store before opening. A Power BI dashboard at head office monitored daily completion. Result: $500k recovered, a 72% reduction in non-conformances, 10x ROI on the project.
Case studies
$500k saved by an alcohol retailer through daily compliance checks
A daily store compliance checklist with reference photos cut promotional non-conformances by 72%, delivering $500k recovered and a 10x return on project cost.
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